Reinventing the Bar Code


Barcodes, like this one found on a soda can, are found on almost everything we buy.

­Almost everything that you buy from retailers has a UPC bar code printed on it. These bar codes help manufacturers and retailers keep track of inventory. They also give valuable ­information about the quantity of products being bought and, to some extent, by whom the products are being bought. These codes serve as product fingerprints made of machine-readable parallel bars that store binary code.

Created in the early 1970s to speed up the check out process, bar codes have a few disadvantages:

  • In order to keep up with inventories, companies must scan each bar code on every box of a particular product.
  • Going through the checkout line involves the same process of scanning each bar code on each item.
  • Bar code is a read-only technology, meaning that it cannot send out any information.

RFID tags are an improvement over bar codes because the tags have read and write capabilities. Data stored on RFID tags can be changed, updated and locked. Some stores that have begun using RFID tags have found that the technology offers a better way to track merchandise for stocking and marketing purposes. Through RFID tags, stores can see how quickly the products leave the shelves and who's buying them.

In addition to retail merchandise, RFID tags have also been added to transportation devices like highway toll passcards and subway passes. Because of their ability to store data so efficiently, RFID tags can tabulate the cost of tolls and fares and deduct the cost electronically from the amount of money that the user places on the card. Rather than waiting to pay a toll at a tollbooth or shelling out coins at a token counter, passengers use RFID chip-embedded passes like debit cards.

But would you entrust your medical history to an RFID tag? How about your home address or your baby's safety? Let's look at two types of RFID tags and how they store and transmit data before we move past grocery store purchase­s to human lives.

RFID Tags Past and Present

RFID technology has been around since 1970, but until recently, it has been too expensive to use on a large scale. Originally, RFID tags were used to track large items, like cows, railroad cars and airline luggage, that were shipped over long distances, These original tags, called inductively coupled RFID tags, were complex systems of metal coils, antennae and glass.

Inductively coupled RFID tags were powered by a magnetic field generated by the RFID reader. Electrical current has an electrical component and a magnetic component -- it is electromagnetic. Because of this, you can create a magnetic field with electricity, and you can create electrical current with a magnetic field. The name "inductively coupled" comes from this process -- the magnetic field inducts a current in the wire.

Texas Instruments RFID tag
This RFID tag from Texas Instruments dates back to 1999, when it was used to track luggage.

Capacitively coupled tags

were created next in an attempt to lower the technology's cost. These were meant to be disposable tags that could be applied to less expensive merchandise and made as universal as bar codes. Capacitively coupled tags used conductive carbon ink instead of metal coils to transmit data. The ink was printed on paper labels and scanned by readers. Motorola's BiStatix RFID tags were the frontrunners in this technology. They used a silicon chip that was only 3mm wide and stored 96 bits of information. This technology didn't catch on with retailers, and BiStatix was shut down in 2001 .

Newer innovations in the RFID industry include active, semi-active, and passive RFID tags. These tags can store up to 2 kilobytes of data and are composed of a microchip, antenna, and, in the case of active and semi-passive tags, a battery. The tag's components are enclosed within plastic, silicon or sometimes glass.

At a basic level, each tag works in the same way:

  • Data­ stored within an RFID tag's microchip waits to be read.
  • The tag's antenna receives electromagnetic energy from an RFID reader's antenna.
  • Using power from its internal battery or power harvested from the reader's electromagnetic field, the tag sends radio waves back to the reader.
  • ­The reader picks up the tag's radio waves and interprets the frequencies as meaningful data.
Inductively coupled and capacitively coupled RFID tags aren't used as commonly today because they are expensive and bulky.­

Active, Semi-passive and Passive RFID Tags

Active, semi-passive and passive RFID tags are making RFID technology more accessible and prominent in our world. These tags are less expensive to produce, and they can be made small enough to fit on almost any product.

Active and semi-passive RFID tags use internal batteries to power their circuits. An active tag also uses its battery to broadcast radio waves to a reader, whereas a semi-passive tag relies on the reader to supply its power for broadcasting. Because these tags contain more hardware than passive RFID tags, they are more expensive. Active and semi-passive tags are reserved for costly items that are read over greater distances -- they broadcast high frequencies from 850 to 950 MHz that can be read 100 feet or more away. If it is necessary to read the tags from even farther away, additional batteries can boost a tag's range to over 300 feet (100 meters).

Passive RFID tags rely entirely on the reader as their power source. These tags are read up to 20 feet away, and they have lower production costs, meaning that they can be applied to less expensive merchandise. These tags are manufactured to be disposable, along with the disposable consumer goods on which they are placed. Whereas a railway car would have an active RFID tag, a bottle of shampoo would have a passive tag.

Another factor that influences the cost of RFID tags is data storage. There are three storage types: read-write, read-only and WORM (write once, read many). A read-write tag's data can be added to or overwritten. Read-only tags cannot be added to or overwritten -- they contain only the data that is stored in them when they were made. WORM tags can have additional data (like another serial number) added once, but they cannot be overwritten.

RFID tag
This tiny RFID tag will be placed on a bottle of moisturizer.

Most pass­ive RFID tags cost between 7 and 20 cents each. Active and semi-passive tags are more expensive, and RFID manufacturers typically do not quote prices for these tags without first determining their range, ­storage type and quantity. The RFID industry's goal is to get the cost of a passive RFID tag down to 5 cents each once more merchandisers adopt it.

Talking Tags

When the RFID industry is able to lower the price of tags, it will lead to a ubiquitous network of smart packages that track every phase of the supply chain. Store ­shelves will be full of smart-labeled products that can be tracked from purchase to trash can. The shelves themselves will communicate wirelessly with the network. The tags will be just one component of this large product-tracking network.



The other two pieces to this network will be the readers that communicate with the tags and the Internet, which will provide communications lines for the network.

Let's look at a real-world scenario of this system:

  • At the grocery store, you buy a carton of milk. The milk containers will have an RFID tag that stores the milk's expiration date and price. When you lift the milk from the shelf, the shelf may display the milk's specific expiration date, or the information could be wirelessly sent to your personal digital assistant or cell phone.
  • As you exit the store, you pass through doors with an embedded tag reader. This reader tabulates the cost of all the items in your shopping cart and sends the grocery bill to your bank, which deducts the amount from your account. Product manufacturers know that you've bought their product, and the store's computers know exactly how many of each product need to be reordered.
  • Once you get home, you put your milk in the refrigerator, which is also equipped with a tag reader. This smart refrigerator is capable of tracking all of the groceries stored in it. It can track the foods you use, how often you restock your refrigerator and can let you know when that milk and other foods spoil.
  • Products are also tracked when they are thrown into a trash can or recycle bin. At this point, your refrigerator could add milk to your grocery list, or you could program the fridge to order these items automatically.
  • Based on the products you buy, your grocery store gets to know your unique preferences. Instead of receiving generic newsletters with weekly grocery specials, you might receive one created just for you. If you have two school-age children and a puppy, your grocery store can use customer-specific marketing by sending you coupons for items like juice boxes and dog food.

In order for this system to work, each product will be given a unique product number. MIT's Auto-ID Center is working on an Electronic Product Code (EPC) identifier that could replace the UPC. Every smart label could contain 96 bits of information, including the product manufacturer, product name and a 40-bit serial number. Using this system, a smart label would communicate with a network called the Object Naming Service. This database would retrieve information about a product and then direct information to the manufacturer's computers.

The information stored on the smart labels would be written in a Product Markup Language (PML), which is based on the eXtensible Markup Language (XML). PML would allow all computers to communicate with any computer system similar to the way that Web servers read Hyper Text Markup Language (HTML), the common language used to create Web pages.

We're not at this point yet, but RFID tags are more prominent in your life than you may realize. Wal-Mart and Best Buy are just two major merchandisers that use RFID tags for stocking and marketing purposes.

Some critics find the idea of merchandisers tracking and recording purchases to be alarming. But retail isn't the only industry using RFID technology.

Government-issued RFIDs

REAL ID
From air traffic to road traffic, security is becoming a more pressing issue, and some people feel that they're being monitored more closely than ever before. REAL ID, a program developed by the 9/11 Commission, is intended to improve the way that official identification is issued. While the REAL ID has yet to be approved (and is being heatedly debated), the first proposed REAL ID is the REAL ID driver's license. DHS issued a Notice of Proposed Rulemaking for the REAL ID driver's license on March 1, 2007. The REAL ID driver's license can be enhanced to give you easy border-crossing access to Canada, and beyond a standard driver's license, it also grants you access to federal facilities, federal aircraft and nuclear power plants. States will choose whether or not to embed RFID chips in the REAL ID driver's license in place of the current 2-D bar code.

While many consumers happily -- or obliviously -- buy merchandise tracked with RFID tags, some people are up in arms about the federal government's legislation mandating that passports be embedded with RFID microchips.

On Aug. 14, 2006, the Department of State began issuing electronic passports, or e-passports. Prompted by the terrorist attacks of Sept.11, 2001 the Department of Homeland Security (DHS) proposed the e-passport as a security measure for air travel safety, border security and more efficient customs procedures at airports. The e-passport's enhanced security features -- a chip identification number, digital signature and photograph that acts as a biometric identifier -- make the passport impossible to forge.

The e-passport will help improve security, but with so much personal information embedded in the document, there have been many concerns raised about the e-passport's potential for identity theft. Two possible forms of identity theft that could occur with e-passports are:

  • Skimming happens when someone uses an RFID reader to scan data from an RFID chip without the e-passport holder's knowledge.
  • Eavesdropping happens when someone reads the frequencies emitted from the RFID chip as it is scanned by an official reader.

However, the DHS insists that the e-passport is perfectly safe to use and that proper precautions have been taken to ensure user confidentiality.

  • For protection against skimming, the e-passport contains a metallic anti-skimming device. This device is a radio shield inserted between the passport's cover and first page. When the e-passport is closed, it can't be scanned at all; when it's open, it can only be read by a scanner that is less than 10 centimeters away .
  • To guard against eavesdropping, DHS has mandated that all areas where the e-passport is scanned be thoroughly covered and enclosed so that signals cannot be picked up beyond the authorized RFID reader.
Australian passport
The Australian passport served as a model for the new United States e-passport.

­The e-passport costs $97. While the cost to you may seem steep, the cost of installing RFID readers in airports is even more staggering. Adopting the e-passport will require gradual change, but aut­horities are already discussing what added security features and improved biometrics the next series of e-passports will have.

The debate over e-passports pales in comparison to debates over human chipping.

Animal and Human Chipping

Animal chipping is nothing new -- farmers have been tracking livestock for years using RFID technology. But companies are turning animal chipping for pets into big business, and some companies are offering options for human chipping.


RFID pet recovery systems rely on tiny microchips the size of a grain of rice that contains the pet owner's contact information and sometimes an animal's medical history. Veterinarians scan lost pets with an RFID reader to determine whether or not the pet has a microchip. But the system can break down here. There are many competing pet recovery systems and consequently, many pet microchips. The Humane Society of the United States has been campaigning for development of a universal RFID reader that vets could use to read a pet's microchip, no matter its manufacturer or year of manufacture. In November 2005, President George Bush signed a bill for the standardization of pet microchips and a national database of pet owner information.

Even though the FDA approved the implantation of RFID microchips in animals and humans in 2004, research from as far back as 1996 shows that these implants can cause cancerous tumors in lab rats and mice . Specifically, the implants caused sarcomas, which affect body tissue. No studies have proven yet that cancer can form in animals other than lab rats and mice, and it's still too early to tell what effects the chips can have on humans. Despite this evidence, or lack thereof, other disadvantages of human chipping may outweigh its advantages.

VeriChip Corp. is leading the human chipping business. The company makes microchips with unique identification numbers that link to a VeriChip medical database. The VeriChip database contains emergency contact information and medical histories. Patients with serious medical issues and Alzheimer's are ideal candidates for the VeriChip. In addition to a one-time implantation fee, VeriChip charges annual fees based on how much information you want in the database -- you can choose to have just your name and contact information or your full medical history. VeriChip is still growing, so there are not RFID readers in every hospital. Also, doctors might not scan every patient to check for a chip, so depending on the hospital or doctor, your VeriChip could prove useless.­

VeriChipped family
The Jacobs family of Boca Raton, FL served as early subjects for VeriChip implants. In 2002, Jeffrey, Leslie and their son Derek were chipped.

­­One VeriChip with greater rates of success is the Hugs Infant Protection Program. Under this RFID monitoring system, newborns in some hospital nurseries wear ankle bracelets with RFID chips. If an unauthorized person tries to remove a baby from the hospital, an alarm is sounded at the nurses' station and at exit doors. You can read more about successful infant abduction prevention on the VeriChip Web site.


RFID Criticism

George Orwell's "1984"
"1984" tells the story of a society in which all citizens are patrolled by the Thought Police, who ensure that no one has any independent or rebellious thoughts that aren't sanctioned by the Party. In this society, everyone answers to Big Brother -- the ultimate authority on education, government and recreation. When critics of RFID call the technology "Orwellian," they mean that the technology is too invasive and that businesses and government are made too knowledgeable of our private actions, just like Big Brother watching us.

As with many new technologies, people fear what they don't understand. In the case of RFID, consumers have many fears, some of which may be justified. This debate may be one of the few in which you'll find the American Civil Liberties Union and Christian Coalition on the same side.

Human chipping has seemingly higher stakes than merchandise tagging, and RFID critics are concerned that human chipping may one day become mandatory. When the company CityWatcher.com chipped two of its employees in 2006, these fears spun out of control. CityWatcher.com insisted that the employees were not forced to be chipped -- they volunteered for the microchip implants for easier access to secured vaults where confidential documents are stored. Other employees declined the implants, and their positions with the company were unaffected.


­Aside from the limitations of VeriChip scanning discussed in the last section, human chipping has profound religious and civil liberty implications for some people. Some believe that human chipping is foretelling a biblical prophecy from the Book of Revelation, interpreting the chip as the "Mark of the Beast." To others concerned with civil liberties, the chip is bringing us one step closer to an Orwellian society, in which our every action and thought will be controlled by Big Brother.

While we can choose whether or not to put RFID chips in ourselves or our pets, we have little control over tags being placed on commercial products that we buy. In the book "Spychips: How Major Corporations and Government Plan to Track Your Every Move with RFID," Katherine Albrecht and Liz McIntyre describe the most extreme implications of RFID tags. They describe how RFID tags could be used to gauge your spending habits and bank account to determine how much you should be charged for the products you buy. This may sound paranoid, but hackers have proven that some RFID tags can be tampered with, including disabling their anti-theft features and changing the price that corresponds to their product. Better encryption is needed to ensure that hackers can't pick up RFID frequencies with super-sensitive antennae.

What's more, some critics say that relying on RFID as the primary means of security could make human security checkpoints lazy and ineffective. If security guards rely solely on the RFID anti-theft devices in merchandise and RFID technology of government-issued identification to screen for criminals or terrorists, they might miss the criminal activity happening right in front of their eyes.